According to data released by Luotu Technology, in the first half of 2024, the sales volume of China’s traditional Bluetooth speakers in the online public retail market (excluding content e-commerce companies such as Doukuai) was 8.131 million units, a slight decrease of 0.4% year-on-year; sales volume was 23.5 billion, a year-on-year increase of 3.0%.
In the first half of 2024, the overall sales volume of Bluetooth speakers in China was 12.33 million units. Among them, the online omni-channel, including public retail and content e-commerce, accounted for 11.43 million units, accounting for 92.7% of the overall market; sales in the public retail market accounted for 71.1% of the online market.
Judging from current market trends, with the frequency of outdoor activities and the significant recovery of people's demand for outdoor scenes, the portable speaker market is experiencing strong restorative growth. According to statistics, in the first half of 2024, in China's online monitoring market, the sales share of portable speakers has climbed to 52.7%, achieving a significant growth of 5.3 percentage points compared with the same period last year. This data clearly reflects the The speaker market is picking up.
At the same time, in the desktop speaker market, a new growth driver is quietly emerging. Products with good looks and home decoration attributes are gradually becoming the new favorites of the market. They not only meet consumers’ basic needs for sound quality, but also win the hearts of consumers with their unique appearance designs and decorative functions that integrate into the home environment. favor, thus effectively promoting the steady growth of the desktop speaker market.
